The Software Product Roadmap help us to ask the right questions, talk to the right people, and make the right moves every step of the way.

First, we need to do two things:

  1. Refine our idea with help
  2. Define our product and also with help

How do we know what to do first?

That’s where the Software Product Roadmap comes in. It’s a scientific approach to developing and maturing our product. For each step of the roadmap, we create a hypothesis, then build an experiment to test it. If we get the results we want, we move to the next step. If we don’t, we pivot and repeat the step with another hypothesis (or kill the idea altogether).

The roadmap will help us start simply and invest the appropriate amount of time and effort on each step. As we progress through the phases, the cost of running an experiment increases, but so does the product’s viability.

Here’s a preview of where we’re going:

Baseline Assumptions

This roadmap assumes that:

  • We have a great idea.
  • We have some money and time to get things bootstrapped, but we’ll also be raising money at some point.
  • We don’t have the required skills to create everything yourself.
  • We’re willing to take a scientific approach to mature your product.
  • We’re willing to listen to the market, kill bad ideas quickly, and double down on good ideas.